Posts

Search Engine Optimisation

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  Hey! So this weeks blog will follow on from last weeks blog, you're a business owner and you've set up your online platform, now you need to know how to get lots of the right people to visit your website.  I'm sure you've all heard of the saying it's quality not quantity well for your website you need both quality and quantity!! I'm going to give you 10 important tips that will help you do this!! 1. Find keywords that your target audience uses during their searches and then use a tool like Google Keyword Planner to link the keywords with your business. 2. Place keywords into headings, titles, introduction the pages URL. 3. Keep your website up to date, make sure you are adding fresh interesting content regularly.  4. Make sure your website is available for mobile users and has all the same options as can be seen on a laptop, or desktop. 5. Compress images to improve speed of the website, make sure you are using the best image file JPEG or PNG, each one compres...

E-Commerce and Internet Technologies

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  Hi guys!!  I'm coming to you today to have a chat about three online platforms that can be used for a new gym, a new clothing boutique and a cafe. There are many other businesses that can use online platforms but we're going to focus on these three for this blog. We are all living in a new digital age, now companies successes will lie in their online presence. i know from my own personal experience I much prefer to do all my booking online, the though of picking up the phone to call and make an appointment or a booking will put me off. Just recently i needed to buy something that required paying over the phone but I've been so busy I haven't remembered to make the phone call, it has been three weeks since I decided I needed to do it, whereas if i could just pay online it would have been done and dusted and I would have my purchase by now. This is an example of how important an online platform is for a business.  A New Gym While researching the best platform for a new ...

Engagement!!

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  Welcome back everyone!! And just before you get too excited! No i am not announcing my engagement! 😂 Instead I am going to give you some great tips to get people to engage with your blog, as you may already know the success of your blog is based on getting your visitors attention and maintaining it! If you are like me and are new to the blogging game, I hope these pointers give you inspiration and motivation to create an amazing blog! 1. The Headline You have probably heard of the saying first impressions are lasting, this can be said for your headline too because this is the first thing that is seen. If you come across a boring first headline you're going to pass it over you may not even know you're doing it. To grab the readers eye use trigger words like; free, who doesn't love free anything, proven, shows that the info you are providing is supported, secret, can spark wonder and  curiosity in the reader, instant, people don't have to wait the information or answer...

Ethical and social challenges of Big Data

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  Hey there!!  Ever hear of Big Data?    We all go about our daily lives with our smartphone on our person all day, we scroll on this smart  phone on social media, we use it to look up places to eat, using maps to get us to an unknown place. Our smart watched track our steps, the distance we walk in a day and where we walk, when we ask our Alexa or Google a question.  All things we do with are devices is being gathered along with lots of other data that may already be there  all this data that is collected from you and all the other people around you is piled together into what's called Big Data. A lot of things within our lives are not as private as they would have been years ago when we share this information with our devices.   One way this his information can be used is being analysed by companies to identify your preferences and target ads towards you. It is handy when you open your Facebook and see an ad for som...

Building CRM knowledge and earn credentials.

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  Hi guys!! I'm back and today I will be bringing you through what I have learned from Salesforce free flexible online training platform, T railhead.  The first module I completed I learned about salesforce and their values, salesforce offer knowledgeable salespeople, provide personalised support and services. They provide solutions for sales, service, marketing and commerce. They also ensure that Salesforce is tailored to your specific business needs.  In the next module I completed, I learned about the Fourth Industrial Revolution this includes the introduction of new technologies such as; Robotics, 3D Printing, Internet of Things and connected devices, AI and machine learning, and virtual and augmented reality. This revolution is brought about by the fast pace that technologies are emerging. A very important point that was made during this module was that although these new technologies can change the world in a positive way, these technologies can have a negative impa...

Struggles with Information Systems Implementation

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  Hi everyone! I am back this week to chat about, as the title suggests, Information Systems and the struggles companies can face when implementing them. An information system comprises of interconnected components designed for gathering, storing, manipulating, and transmitting both data and digital information. Information systems can be a valuable asset to an organisation, these systems store and manage data, they improve efficiency, assist with decision making by analysing data, and help complete tasks efficiently, however if the implementation of these systems fail it can be very costly to a company. It is crucial that a business is prepared for the implementation and uses appropriate project management methods. Poor project management can result in running over on time and costs, and never seeing the benefits of the information system. There are many information systems out there to choose from, and finding one to suit the needs of the business requires time, planning and mone...

Why Multinationals choose Ireland

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  There are many reasons why multinationals choose to come to Ireland, below are some of the reasons that I located on the IDA Ireland website under Why Ireland. A very important part of an organisation is its talent, the population of Ireland is highly educated. the education system connects with industry to ensure graduates have the skills needed for fast developing industries.    Through Irelands EU membership, skilled international talent is attracted and already based here Ireland has an international multilingual talent pool, that can serve international markets. As a committed EU member, Ireland is an internationally involved country and also expansive as well as being the only English speaking country in the Eurozone. Lifelong learning is supported through subsidised or free up-skilling or re-skilling programmes. specialist training includes life sciences, digital technology and manufacturing. Ireland serves global markets in technology services, medical devices, ...